Previously those sites with different page names were not able to be matched except manually and then added to a hreflang. In the example below, some countries have one version and others a second version. In the example below the site has translated the “laptop” into French and Swedish. Since the URL’s are not the same you need to identify a way to map them.
In other cases, they may be in different domains, and maybe even the additional folder /products but since the Global site has one page name and the European versions have another totally different page name.
For most people they are using HREFLang to remove duplicates so without any mapping HREFLang Builder would match all the similar names URL’s and create a separate entry for each.
The ultimate goal is to map them to each other. We can do this if you have any of the following:
Methods of Mapping Pages
We have developed a number of methods to map localized and unique pages.
- A meta tag in the page with the product ID
- ProductID in the URL
- A URL map in CSVExcel
Note: In some of these cases where the content is localized and on different pages the HREFLang element may not be necessary:
1. These pages are different pages due to the name and the translation so they are not technically duplicated.
2. These pages are in local languages so a query for that local name for “laptop” should return the correct version from the site.