April 7, 2018

Who Does/Should Own HREFLang Management?

For any multinational company, the HREFLang (HREFLang) element is an extremely powerful tool to ensure that the correct page is represented in the local market versions of search engines.  While we have demonstrated the immense value of the HREFLang it is not really taken seriously nor given the attention and […]
April 7, 2018

HREFLang Builder Wins Best SEO Tool

HREFBuilder recently won the Best SEO Tool category at the European Search Awards and wanted to share some of the key innovations that helped us with the win: Innovation 1 – Mapping and Managing Large Scale Websites For most websites using available scripts or WordPress plugins to add HREFLang tags […]
May 1, 2018

HREFLang XML results in 200% Increase in Traffic to South American Sites

Many companies cut corners trying to cover the 19 countries and territories from Mexico into the Caribbean and down into Central and South America by lumping them into a “Latin America” go-to market strategy.   This is done typically with a single regional site or by using copy and paste of […]
May 1, 2018

Reducing Language Errors in Google Webmaster Tools

[Originally Posted September 9, 2015 and updated May 1 2018] If you received a notification from Google that you have language errors on your site you can correct them by identifying the source of the problem. In this screen capture below, it indicates Google found 30,100 referneces to pages mapped […]