May 20, 2021

Hreflang Challenges for International SEO

HREFLang has been said to be one of the most complex tasks in SEO. HREFlang itself is not the problem but the complexities of the sites where it is being implemented. The following are four examples of hidden challenges international SEO professionals may encounter during hreflang implementation – and how […]
April 6, 2021

Make a Business Case for HrefLang Implementation

While using hreflang on a multinational website seems like a no brainer many are often faced with the need to convince management to allocate budget and/or developer resources for hreflang Implementation? We suggest the following steps to develop a business case for hreflang. The purpose of any business case is […]
June 17, 2020

Leveraging OnCrawl to Eliminate URL Source Gaps

One of the biggest challenges we encounter with creating and managing HREFLang for clients is ensuring that all of the pages are mapped to their alternates.  This is a two step process starting with importing all of the URL’s for the various sites and then matching them to their alternative […]
July 9, 2019

How to Correctly Use HREFLang on Regional Sites

If you are reading this article it is likely you have a regional site and trying to figure out how to solve some of the complications it causes with Google. Over the past week I have talked to a number of Technical SEO’s and prospective clients that have seen an […]