September 28, 2022

Understanding Cross-Market SERP Cannibalization

 Some Marketers are happy to have any page ranking well in the search results and often do not consider the negative implications when non-market sites rank higher than the local market in the SERPS.   We call this Cross-Market SERP Cannibalization. SERP cannibalization occurs when a market-specific page ranks or outranks […]
September 13, 2022

GSC International Targeting Tool Depreciation

Earlier this week, Google announced on Twitter they were finally sunsetting their International Targeting tool and hreflang reports.  If you go to the Legacy Tools & Reports and click on International Targeting, you will see the headline noting depreciation on September 22, 2022.  There is a link to a similar […]
December 31, 2018

Are IT and SEO’s Killing your Global Business?

In the past few months, we have had a couple of clients that were successfully using HREFLang Builder migrate to internal solutions that resulted in significant errors and negative impact on the business.   We took a deeper look at why these migrations were necessary and then why these internal solutions […]
October 13, 2018

Complexities of HREFLang Implementation – Source File Issues

The first step of developing and deploying HREFLang Elements for your site is understanding and gathering your source files.  The purpose of this article is to outline some of the challenges we see with building the lists of URL’s and suggestions for overcoming them. Challenge 1 – XML Site Maps […]