Companies launch market-specific websites to target a specific market and sometimes Google may not understand their full intentions. They localize and personalize the content to better engage with those local consumers. Typically this market customization includes language, currency, content, lead forms, and performance KPIs for traffic and conversions.  All of […]

Multiple clients and prospects have asked when Google will get smart and present their business correctly.  They often demand to speak to someone in charge to emphasize the problems Google is causing for their business. I asked them to explain the shortcomings, and it came down to Google not presenting […]

 Some Marketers are happy to have any page ranking well in the search results and often do not consider the negative implications when non-market sites rank higher than the local market in the SERPS.   We call this Cross-Market SERP Cannibalization. SERP cannibalization occurs when a market-specific page ranks or outranks […]

For any multinational company, the HREFLang element is a potent tool to ensure that the correct page is represented in the local market versions of search engines.  While we have demonstrated the immense value of the HREFLang, it is not taken seriously or given the attention and respect it deserves.  […]