In the past few months, we have had a couple of clients that were successfully using HREFLang Builder migrate to internal solutions that resulted in significant errors and negative impact on the business.   We took a deeper look at why these migrations were necessary and then why these internal solutions […]

The first step of developing and deploying HREFLang Elements for your site is understanding and gathering your source files.  The purpose of this article is to outline some of the challenges we see with building the lists of URL’s and suggestions for overcoming them. Challenge 1 – XML Site Maps […]

For any multinational company, the HREFLang (HREFLang) element is an extremely powerful tool to ensure that the correct page is represented in the local market versions of search engines.  While we have demonstrated the immense value of the HREFLang it is not really taken seriously nor given the attention and […]