December 31, 2018

Are IT and SEO’s Killing your Global Business?

In the past few months, we have had a couple of clients that were successfully using HREFLang Builder migrate to internal solutions that resulted in significant errors and negative impact on the business.   We took a deeper look at why these migrations were necessary and then why these internal solutions […]
October 13, 2018

Complexities of HREFLang Implementation – Source File Issues

The first step of developing and deploying HREFLang Elements for your site is understanding and gathering your source files.  The purpose of this article is to outline some of the challenges we see with building the lists of URL’s and suggestions for overcoming them. Challenge 1 – XML Site Maps […]
May 1, 2018

Reducing Language Errors in Google Webmaster Tools

[Originally Posted September 9, 2015 and updated May 1 2018] If you received a notification from Google that you have language errors on your site you can correct them by identifying the source of the problem. In this screen capture below, it indicates Google found 30,100 referneces to pages mapped […]
April 7, 2018

Who Does/Should Own HREFLang Management?

For any multinational company, the HREFLang (HREFLang) element is an extremely powerful tool to ensure that the correct page is represented in the local market versions of search engines.  While we have demonstrated the immense value of the HREFLang it is not really taken seriously nor given the attention and […]