September 13, 2022

GSC International Targeting Tool Depreciation

Earlier this week, Google announced on Twitter they were finally sunsetting their International Targeting tool and hreflang reports.  If you go to the Legacy Tools & Reports and click on International Targeting, you will see the headline noting depreciation on September 22, 2022.  There is a link to a similar […]
April 6, 2021

Make a Business Case for HrefLang Implementation

While using hreflang on a multinational website seems like a no brainer many are often faced with the need to convince management to allocate budget and/or developer resources for hreflang Implementation? We suggest the following steps to develop a business case for hreflang. The purpose of any business case is […]