September 13, 2023

Hreflang X-Default – How to Use X-Default Effectively

BY BILL HUNT Last Updated: September 5, 2023 The hreflang X-default option creates a lot of confusion on how and when to use it. This guide will explain its purpose and provide several scenarios for using it effectively. When used as developed, it can effectively reduce cross-market cannibalization. What is […]
September 13, 2023

How to Measure Hreflang Success

The best way to measure the success of your Hreflang deployment is to evaluate it against the reason(s) you deployed it in the first place. The most common reason to deploy hreflang is to correct an incorrectly ranking market site from another market. For example, a search in Canada returns […]
March 30, 2023

Shopify Hreflang Challenges

In the past week, we have had a few former Hreflang Builder subscribers reach out to ask if we can take a look at the hreflang tags that their agency had implemented for them. Their SEO agencies argued that Google preferred tags (not true), and as the Shopify system natively […]
February 23, 2023

Hreflang Rules & Guidelines

There are a few fundamental rules for implementing hreflang elements. When you have errors with hreflang, or it does not seem to work, ensure your hreflang is implemented correctly. In most cases, one of these rules has been violated or misunderstood, which causes the problem. Rule #1 – Hreflang Pairs […]
February 23, 2023

Hreflang Methods of Implementation

You can use three methods to deploy HREFLang elements for your site.  Google’s hreflang documentation states the three methods are equivalent to each other, and websites should implement the most convenient method for your websites. This post presents an overview of each method and each technique’s pros and cons.  Ultimately, […]
February 23, 2023

Hreflang’s Basic Questions You Always Wanted to Ask

Hreflang is commonly misinterpreted and misunderstood, creating stress and frustration for SEOs and web developers. I finally had a chance to capture some of the most common questions I get or see on social media. Nuances and misinterpretations are always lost in simple answers, so the goal is to try […]
December 12, 2022

Understanding the Purpose of Hreflang

There seems to be persistent confusion about the purpose of using hreflang on your website and what it does and does not do. In this post, I will explain the purpose and why it is more critical to implement correctly than most global website owners understand. Google’s Purpose of Hreflang […]
October 18, 2022

Hreflang Deployments Simplified

In a perfect scenario, the organization deploys a hreflang solution for all sites within a brand family and deploys hreflang for them simultaneously.  Given the complexities of deploying hreflang at an enterprise level, most organizations should consider a phased roll-out plan focusing on where the problem is the most acute […]