May 1, 2018

HREFLang XML results in 200% Increase in Traffic to South American Sites

Many companies cut corners trying to cover the 19 countries and territories from Mexico into the Caribbean and down into Central and South America by lumping them into a “Latin America” go-to market strategy.   This is done typically with a single regional site or by using copy and paste of […]
May 1, 2018

Even Great HREFLang Implementations Have Problems

SEPTEMBER 06, 2016 BY BILL HUNT At a recent Search Conference, a site was identified on Twitter as having a “Great Implementation of HREFLang tags” which just begs for someone to test it using an HREFLang Checking tool which I did. The site is a large ecommerce site with 34 […]
May 1, 2018

Complete Guide to Using the Using X-Default HREFLang Element

AUGUST 25, 2016 BY BILL HUNT Back in 2013 Google announced the introduction of the X-Default hreflang to designate international landing pages. Unfortunately, we see a lot of people confused on how and when to use it. What is the X-Default HREFLang Element? When you use the X-Dspecifictag for a […]
May 1, 2018

HREFLang for Regional Sites

Many sites try to cover a large area of the world with a regional site like LATM for Latin America or APAC for all of Asia.  The problem is there is no country setting nor is there any provision with the HREF Language settings.  What has worked for a number […]