March 8, 2022

IP Detection and HrefLang

Last week I encountered one of the latest mistaken reasons for not using HREFLang elements on an enterprise website. The DevOps Manager said they did not need to use it because they are using IP address-based Geo Redirection and users will “always get to the correct country website making hreflang […]
September 14, 2021

Deploying HREFLANG when the global site does not want to participate

I am encountering more and more cases of large multinational sites are markets, especially dominant markets, resist hreflang implementation or being fixed as they fear it may cannibalize their traffic numbers.  This often happens due to these sites may have been around longer and/or having more authority or relevance. In […]
August 26, 2021

Does your CMS Create Correct XML Site Maps?

When we do the setup for HRFLang Builder the client will send or we will build a country and language matrix indicating all the domains and their respective country or language targeting. This client gave us the following info: Use the country locator as the primary list of country and […]
August 13, 2021

HREFLang Management for Multi-CMS Systems

For many multinationals, there is a never-ending flux of CMS migrations and integrations. The image above shows an example of the various CMS systems used by a single multinational in different regions. It shows that in some regions they no sooner get the CMS installed and the global team is […]