If you are reading this article it is likely you have a regional site and trying to figure out how to solve some of the complications it causes with Google. Over the past week I have talked to a number of Technical SEO’s and prospective clients that have seen an […]

Earlier this week we published a report on HREFlang Adoption report that showed nearly 40% of the most localized sites were not using hreflang elements. On Twitter I had a few people ask me to help them justify the need and/or build a business case for HREFLang. Traditional Reasons for […]

I get a lot of emails and tweets from site owners that have implemented HREFLang on their site only to not have it work.  Most of them are the contributing factors match those found by SEMRush in their 13 Most Common HREFLang Mistakes research report.   Working through some of the […]

We have found a common barrier to HREFLang XML implication is the pushback from IT to update the files. Due to security reasons, many DevOps teams have strict controls on uploading into the root of the site and the frequency of updates.   The craziest case was a client that […]