BY BILL HUNT Last Updated: September 5, 2023 The hreflang X-default option creates a lot of confusion on how and when to use it. This guide will explain its purpose and provide several scenarios for using it effectively. When used as developed, it can effectively reduce cross-market cannibalization. What is […]

In the past week, we have had a few former Hreflang Builder subscribers reach out to ask if we can take a look at the hreflang tags that their agency had implemented for them. Their SEO agencies argued that Google preferred tags (not true), and as the Shopify system natively […]

There are a few fundamental rules for implementing hreflang elements. When you have errors with hreflang, or it does not seem to work, ensure your hreflang is implemented correctly. In most cases, one of these rules has been violated or misunderstood, which causes the problem. Rule #1 – Hreflang Pairs […]

You can use three methods to deploy HREFLang elements for your site.  Google’s hreflang documentation states the three methods are equivalent to each other, and websites should implement the most convenient method for your websites. This post presents an overview of each method and each technique’s pros and cons.  Ultimately, […]

Hreflang is commonly misinterpreted and misunderstood, creating stress and frustration for SEOs and web developers. I finally had a chance to capture some of the most common questions I get or see on social media. Nuances and misinterpretations are always lost in simple answers, so the goal is to try […]

There seems to be persistent confusion about the purpose of using hreflang on your website and what it does and does not do. In this post, I will explain the purpose and why it is more critical to implement correctly than most global website owners understand. Google’s Purpose of Hreflang […]

In a perfect scenario, the organization deploys a hreflang solution for all sites within a brand family and deploys hreflang for them simultaneously.  Given the complexities of deploying hreflang at an enterprise level, most organizations should consider a phased roll-out plan focusing on where the problem is the most acute […]