Unsurprisingly, at another Search Conference, Gary Illyes felt the wrath of frustrated SEOs toward hreflang. For the past few months, I have been working on several Hreflang-specific online courses and have spent much time understanding the reasons for this frustration and how to mitigate it.  Google is interested in alternative […]

Today, I was working on edits to our new Implementing Hreflang course. I ran some questions related to the challenges and benefits of each implementation method through ChatGPT to see if I missed anything. In nearly all of the responses, the challenges all pointed to the errors, and if you […]

There seems to be some confusion over these two elements. I think it is caused by the SEO community co-opting the name of the original hreflang link element for a more straightforward explanation. We originally wrote about this issue in 2016 when working with the Adobe AEM team after our […]