May 8, 2023

Hreflang X-Default – The Complete Guide to Using It Effectively

AUGUST 25, 2016 BY BILL HUNT The hreflang X-Default creates a lot of confusion on how and when to use it. This guide will provide several scenarios for using it effectively. In 2013, Google introduced the X-Default hreflang to designate international landing pages. Unfortunately, many people are confused about how […]
March 30, 2023

Shopify Hreflang Challenges

In the past week, we have had a few former Hreflang Builder subscribers reach out to ask if we can take a look at the hreflang tags that their agency had implemented for them. Their SEO agencies argued that Google preferred tags (not true), and as the Shopify system natively […]
February 23, 2023

Fundamental Hreflang Rules

There are a few fundamental rules for implementing hreflang elements. When you have errors with hreflang, or it does not seem to work, ensure your hreflang is implemented correctly. In most cases, one of these rules has been violated or misunderstood, which causes the problem. Rule #1 – Hreflang Pairs […]
February 23, 2023

Hreflang Methods of Implementation

You can use three methods to deploy HREFLang elements for your site.  Google’s hreflang documentation states the three methods are equivalent to each other, and websites should implement the most convenient method for your websites. This post presents an overview of each method and each technique’s pros and cons.  Ultimately, […]
February 23, 2023

Hreflang’s Basic Questions You Always Wanted to Ask

Hreflang is commonly misinterpreted and misunderstood, creating stress and frustration for SEOs and web developers. I finally had a chance to capture some of the most common questions I get or see on social media. Nuances and misinterpretations are always lost in simple answers, so the goal is to try […]
February 22, 2023

Hreflang Link Elements vs. Link Rel= Alternate

JUNE 09, 2016 BY BILL HUNT There seems to be some confusion over these two elements. I think it is caused by the SEO community co-opting the name of the original hreflang link element for a more straightforward explanation. We originally wrote about this issue in 2016 when working with […]
February 22, 2023

Developing a Business Case for HREFLang Implementation

Need to convince your stakeholders why they need to invest resources for hreflang Implementation? Here’s how to build a business case for hreflang. TABLE OF CONTENTS Getting budget for the integration of the functionality into the site can be a challenge for site owners of any size. The purpose of […]
December 12, 2022

Understanding the Purpose of Hreflang

There seems to be persistent confusion about the purpose of using hreflang on your website and what it does and does not do. In this post, I will explain the purpose and why it is more critical to implement correctly than most global website owners understand. Google’s Purpose of Hreflang […]