Bill Hunt, Author at HREFLang Builder

October 31, 2023

Hreflang Demystified Course

We have decided to partner with International Webmastery to create a series of courses related to hreflang implementation. The first of the series is Hreflang Demystified. It has been over 10 years since Google introduced hreflang elements, and it continues to be one of the most challenging and hated SEO […]

September 13, 2023

How to Measure Hreflang Success

The best way to measure the success of your Hreflang deployment is to evaluate it against the reason(s) you deployed it in the first place. The most common reason to deploy hreflang is to correct an incorrectly ranking market site from another market. For example, a search in Canada returns […]

August 16, 2021

5 Benefits of Centrally Managing XML and HREFLang Sitemaps

Google has demonstrated the importance of being indexed and error reduction making multiple sets of information available to site owners in Search Console. The coverage report is a literal to-do checklist of clean up yet few website owners take the time to use it to maximize the global indexation of […]

August 13, 2021

HREFLang Management for Multi-CMS Systems

For many multinationals, there is a never-ending flux of CMS migrations and integrations. The image above shows an example of the various CMS systems used by a single multinational in different regions. It shows that in some regions they no sooner get the CMS installed and the global team is […]

June 9, 2021

How to Fix HREFLang No Return Tags Errors

MAY 20, 2016 BY BILL HUNT Updated: June 15, 2021 HREFLang No Return tags errors are the most common errors given by Google for HREFLang. A no return tag error simply means that one or more of your pages does nothave a recprical link back. These errors are primarily caused […]

May 20, 2021

Hreflang Challenges for International SEO

HREFLang has been said to be one of the most complex tasks in SEO. HREFlang itself is not the problem but the complexities of the sites where it is being implemented. The following are four examples of hidden challenges international SEO professionals may encounter during hreflang implementation – and how […]

May 14, 2021

Hreflang’s Biggest SEO Misconceptions

Hreflang is extremely effective for SEO when implemented correctly. Done wrong, it can be costly. Beware of these eight common hreflang implementation misconceptions. Recently, Motoko Hunt published an article about the key decisions necessary to use SEO to reach overseas markets. She offered a number of excellent tips on how […]

June 17, 2020

Leveraging OnCrawl to Eliminate URL Source Gaps

One of the biggest challenges we encounter with creating and managing HREFLang for clients is ensuring that all of the pages are mapped to their alternates. This is a two step process starting with importing all of the URL’s for the various sites and then matching them to their alternative […]