July 9, 2019

How to Correctly Use HREFlang on Regional Sites

If you are reading this article it is likely you have a regional site and trying to figure out how to solve some of the complications it causes with Google. Over the past week I have talked to a number of Technical SEO’s and prospective clients that have seen an […]
May 25, 2019

Breaking HREFLang Perfection Paralysis

We have at least 20 projects with direct clients and agencies that are in various stages of setup in our status tracking.   Our oldest project is 19 months, another is 15 months with an average from start to first launch taking 93 days. I took some time this week […]
May 23, 2019

Do I need to use HREFLang?

Earlier this week we published a report on HREFlang Adoption report that showed nearly 40% of the most localized sites were not using hreflang elements. On Twitter I had a few people ask me to help them justify the need and/or build a business case for HREFLang. Traditional Reasons for […]
May 16, 2019

2019 Global Enterprise HREFLang Implementation Report Results

Surprised to learn that nearly 40% of global brands are not using HREFLang. During an extensive review of hreflang adoption of some of the most localized brand sites we found nearly 40% (39.4%) of these companies were not using this critical markup for their sites.    Google deployed support for […]