There seems to be persistent confusion about the purpose of using hreflang on your website and what it does and does not do, and why it is more important than most global website owners understand. Let me try to illustrate what hreflang does using Nike.com. Nike’s country selector lists 78 […]

In a perfect scenario, the organization deploys a hreflang solution for all sites within a brand family and deploys hreflang for them simultaneously.  Given the complexities of deploying hreflang at an enterprise level, most organizations should consider a phased roll-out plan focusing on where the problem is the most acute […]