March 13, 2024

Finding Your Project Champion

This is the second article digging deeper into comments I received on a LinkedIn post about using a phased approach to implement hreflang. In the post, I recounted a conversation with a prospect who was stopping his hreflang project because it was too complex. I suggested not stopping forward momentum […]
March 13, 2024

Implementing Phased Hreflang

On Monday, I posted a quick comment recapping a conversation with a prospect postponing their hreflang deployment because it was too complicated due to trying to implement 100% of the pages.  My suggestion was not to stop forward momentum but to implement a phased rollout. First, focus on where the […]
March 13, 2024

Phased Hreflang Deployment

Last week, I received an email from a prospect saying they were postponing their hreflang project as it was deemed too complex. The project definition required them to deploy hreflang for all pages across nearly 100 market websites. Due to the complexities of their website infrastructure, the team had become […]
January 28, 2024

Hreflang Errors Can Be prevented

Today, I was working on edits to our new Implementing Hreflang course. I ran some questions related to the challenges and benefits of each implementation method through ChatGPT to see if I missed anything. In nearly all of the responses, the challenges all pointed to the errors, and if you […]
December 18, 2023

Managing localized blog posts for hreflang

We have had increasing requests from clients to help them deploy hreflang on their blogs.  Nearly struggle with identifying and setting the alternate language versions of each post. This challenge is often found with decentralized architecture, with some setup on subdomains and others as folders and where markets do not […]
December 8, 2023

5 Reasons Your Hreflang Is Probably Broken

I had the opportunity to listen to Dan Taylor of the Salt Agency present his hreflang error research he had initially published on Search Engine Land at the International Search Summit in Barcelona. He indicated that 31% of the international websites he reviewed had hreflang errors.  Based on Hreflang Builder’s […]
December 8, 2023

Hreflang Demystified Course

This week, we launched our new Hreflang Demystified course to increase awareness of Hreflang. The first segment of the course goes into detail (rant) explaining why we created the course. It came from many months of frustration attending conferences, reading articles, and dealing with clients and prospects. The main reasons […]
October 31, 2023

Hreflang Demystified Course

We have partnered with International Webmastery to create a series of courses related to hreflang implementation. The first of the series is Hreflang Demystified. It has been over 10 years since Google introduced hreflang elements, and it continues to be one of the most challenging and hated SEO techniques. The […]