January 16, 2023

Hreflang Link Elements vs. Link Rel= Alternate

JUNE 09, 2016 BY BILL HUNT There seems to be some confusion over these two elements. I think it is caused by the SEO community co-opting the name of the original hreflang link element for a more straightforward explanation. We originally wrote about this issue in 2016 when working with […]
December 12, 2022

Understanding the Purpose of Hreflang

There seems to be persistent confusion about the purpose of using hreflang on your website and what it does and does not do, and why it is more important than most global website owners understand. Let me try to illustrate what hreflang does using Nike.com. Nike’s country selector lists 78 […]
October 18, 2022

Hreflang Simplified

In a perfect scenario, the organization deploys a hreflang solution for all sites within a brand family and deploys hreflang for them simultaneously.  Given the complexities of deploying hreflang at an enterprise level, most organizations should consider a phased roll-out plan focusing on where the problem is the most acute […]
September 28, 2022

Why Google Needs to Support hreflang

There is an interesting set of threads on Twitter and some comments on Reddit about the value of hreflang and due to the recent depreciation of the International Targeting report, does Google still need to support hreflang. There were also comments that “Google Should be able to use some of […]