October 18, 2022

Enterprise Hreflang Rollout Phases

In a perfect scenario, the organization develops a solution for all sites within a brand family and deploys hreflang simultaneously.  Given the complexities of deploying hreflang at an enterprise level, most organizations will deploy a phased roll-out plan.  Phase 1 – Solve Acute Cannibalization Problems With this phase, the deployment […]
September 13, 2022

GSC International Targeting Tool Depreciation

Earlier this week, Google announced on Twitter they were finally sunsetting their International Targeting tool and hreflang reports.  If you go to the Legacy Tools & Reports and click on International Targeting, you will see the headline noting depreciation on September 22, 2022.  There is a link to a similar […]
May 14, 2021

Hreflang’s Biggest SEO Misconceptions

Hreflang is extremely effective for SEO when implemented correctly. Done wrong, it can be costly. Beware of these eight common hreflang implementation misconceptions. Recently, Motoko Hunt published an article about the key decisions necessary to use SEO to reach overseas markets. She offered a number of excellent tips on how […]
January 12, 2021

APAC Search Awards Shortlisted

HREFLang Builder has been shortlisted in two categories at the APAC Search Awards. Over the past year we have won or been shortlisted in every region of the world demonstrating HREFLang Builder is truly a global solution. Best Software Inovation Best Search Software Tool