August 5, 2024

Website Migrations and Hreflang Integration

Many global e-commerce sites seem to be on the annual rotation of eCommerce Platforms. Few make SEO a priority, and even fewer ensure hreflang is implemented correctly.  Last week a former consulting client reached out to me aking me if I can see why two of his market websites they […]
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March 13, 2024

Implementing Phased Hreflang

On Monday, I posted a quick comment recapping a conversation with a prospect postponing their hreflang deployment because it was too complicated due to trying to implement 100% of the pages.  My suggestion was not to stop forward momentum but to implement a phased rollout. First, focus on where the […]
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March 13, 2024

Phased Hreflang Deployment

Last week, I received an email from a prospect saying they were postponing their hreflang project as it was deemed too complex. The project definition required them to deploy hreflang for all pages across nearly 100 market websites. Due to the complexities of their website infrastructure, the team had become […]
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December 18, 2023

Managing localized blog posts for hreflang

We have had increasing requests from clients to help them deploy hreflang on their blogs.  Nearly struggle with identifying and setting the alternate language versions of each post. This challenge is often found with decentralized architecture, with some setup on subdomains and others as folders and where markets do not […]
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September 13, 2022

GSC International Targeting Tool Depreciation

Earlier this week, Google announced on Twitter they were finally sunsetting their International Targeting tool and hreflang reports.  If you go to the Legacy Tools & Reports and click on International Targeting, you will see the headline noting depreciation on September 22, 2022.  There is a link to a similar […]
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May 14, 2021

Hreflang’s Biggest SEO Misconceptions

Hreflang is extremely effective for SEO when implemented correctly. Done wrong, it can be costly. Beware of these eight common hreflang implementation misconceptions. Recently, Motoko Hunt published an article about the key decisions necessary to use SEO to reach overseas markets. She offered a number of excellent tips on how […]
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January 12, 2021

APAC Search Awards Shortlisted

HREFLang Builder has been shortlisted in two categories at the APAC Search Awards. Over the past year we have won or been shortlisted in every region of the world demonstrating HREFLang Builder is truly a global solution. Best Software Inovation Best Search Software Tool
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