May 2, 2018

HREFlang No Return Tags Errors

MAY 20, 2016 BY BILL HUNT These are one of the most common errors given by Google for HREFLang. What does this error mean? It means simply your pages are not cross-referencing each other. If you received this Error it means that Google found an HREFLang Entry on one page […]
May 1, 2018

Adding HREFLang Link Elements to Global Site Directories

JUNE 09, 2016 BY BILL HUNT Our testing tool was generating some incorrect errors from large sites that were using the HREFlang in the body of pages to designate different language versions in their country locator. Note, this HREFLang element is NOT the same as the one for Search Engines. […]
May 1, 2018

HREFLang Fix Results in 58% Increase in Local Traffic

AUGUST 01, 2016 BY BILL HUNT Business Need: A Client approached Back Azimuth with the problem that they were not ranking well AND not getting much traffic from their local markets. It was assumed that duplicate content or lack of indexation might be a problem. They put an interesting constraint […]
May 1, 2018

HREFLang Management for Regional Sites

AUGUST 02, 2016 BY BILL HUNT We first wrote about HREFLang and Regional Site Management last year when we saw a number of incorrect implementations around Asia Pacific. We have had a rash of questions as our HREFLang Checker is flagging this as a possible warning to ensure that you […]