Uncategorized Archives

May 14, 2021

Hreflang’s Biggest SEO Misconceptions

Hreflang is extremely effective for SEO when implemented correctly. Done wrong, it can be costly. Beware of these eight common hreflang implementation misconceptions. Recently, Motoko Hunt published an article about the key decisions necessary to use SEO to reach overseas markets. She offered a number of excellent tips on how […]

January 12, 2021

APAC Search Awards Shortlisted

HREFLang Builder has been shortlisted in two categories at the APAC Search Awards. Over the past year we have won or been shortlisted in every region of the world demonstrating HREFLang Builder is truly a global solution. Best Software Inovation Best Search Software Tool

May 1, 2018

Adding HREFLang Link Elements to Global Site Directories

JUNE 09, 2016 BY BILL HUNT Our testing tool was generating some incorrect errors from large sites that were using the HREFlang in the body of pages to designate different language versions in their country locator. Note, this HREFLang element is NOT the same as the one for Search Engines. […]

May 1, 2018

HREFLang Fix Results in 58% Increase in Local Traffic

AUGUST 01, 2016 BY BILL HUNT Business Need: A Client approached Back Azimuth with the problem that they were not ranking well AND not getting much traffic from their local markets. It was assumed that duplicate content or lack of indexation might be a problem. They put an interesting constraint […]