Blog - Page 2 of 8 - HREFLang Builder

December 8, 2023

Hreflang Demystified Course

This week, we launched our new Hreflang Demystified course to increase awareness of Hreflang. The first segment of the course goes into detail (rant) explaining why we created the course. It came from many months of frustration attending conferences, reading articles, and dealing with clients and prospects. The main reasons […]

October 31, 2023

Hreflang Demystified Course

We have partnered with International Webmastery to create a series of courses related to hreflang implementation. The first of the series is Hreflang Demystified. It has been over 10 years since Google introduced hreflang elements, and it continues to be one of the most challenging and hated SEO techniques. The […]

September 13, 2023

Hreflang X-Default – How to Use X-Default Effectively

BY BILL HUNT Last Updated: September 5, 2023 The hreflang X-default option creates a lot of confusion on how and when to use it. This guide will explain its purpose and provide several scenarios for using it effectively. When used as developed, it can effectively reduce cross-market cannibalization. What is […]

September 13, 2023

How to Measure Hreflang Success

The best way to measure the success of your Hreflang deployment is to evaluate it against the reason(s) you deployed it in the first place. The most common reason to deploy hreflang is to correct an incorrectly ranking market site from another market. For example, a search in Canada returns […]

June 27, 2023

Google Updates Ping and Lastmod

In a recent post by the Google Search Central team, they announced that at the end of the year, they would depreciate the ping command and also suggested websites do a better job of updating their lastmost element. What does this mean for hreflang and for Hreflang Builder? Depreciation of […]

June 27, 2023

The Challenge of Aspirational hreflang Settings

Companies launch market-specific websites to target a specific market and sometimes Google may not understand their full intentions. They localize and personalize the content to better engage with those local consumers. Typically this market customization includes language, currency, content, lead forms, and performance KPIs for traffic and conversions. All of […]

June 15, 2023

Hreflang and Market Website Misalignment

Multiple clients and prospects have asked when Google will get smart and present their business correctly. They often demand to speak to someone in charge to emphasize the problems Google is causing for their business. I asked them to explain the shortcomings, and it came down to Google not presenting […]

March 30, 2023

Shopify Hreflang Challenges

In the past week, we have had a few former Hreflang Builder subscribers reach out to ask if we can take a look at the hreflang tags that their agency had implemented for them. Their SEO agencies argued that Google preferred tags (not true), and as the Shopify system natively […]