June 9, 2021

How to Fix HREFLang No Return Tags Errors

MAY 20, 2016 BY BILL HUNT Updated: June 15, 2021 HREFLang No Return tags errors are the most common errors given by Google for HREFLang. A no return tag error simply means that one or more of your pages does nothave a recprical link back. These errors are primarily caused […]
May 20, 2021

Hreflang Challenges for International SEO

HREFLang has been said to be one of the most complex tasks in SEO. HREFlang itself is not the problem but the complexities of the sites where it is being implemented. The following are four examples of hidden challenges international SEO professionals may encounter during hreflang implementation – and how […]
May 14, 2021

Hreflang’s Biggest SEO Misconceptions

Hreflang is extremely effective for SEO when implemented correctly. Done wrong, it can be costly. Beware of these eight common hreflang implementation misconceptions. Recently, Motoko Hunt published an article about the key decisions necessary to use SEO to reach overseas markets. She offered a number of excellent tips on how […]
April 6, 2021

Make a Business Case for HrefLang Implementation

While using hreflang on a multinational website seems like a no brainer many are often faced with the need to convince management to allocate budget and/or developer resources for hreflang Implementation? We suggest the following steps to develop a business case for hreflang. The purpose of any business case is […]