The purpose of this post is to address a growing problem where Regional Growth Managers double-down on IP detection as a way to decrease shopping cart abandonment. In some regions like Latin America and the Asia Pacific, shopping cart abandonment can be as high as 87%. To reduce this abandonment, […]

I am encountering more and more cases of large multinational sites are markets, especially dominant markets, resist hreflang implementation or being fixed as they fear it may cannibalize their traffic numbers.  This often happens due to these sites may have been around longer and/or having more authority or relevance. In […]