September 13, 2022

IP Detection and HrefLang

The purpose of this post is to address a growing problem where Regional Growth Managers double-down on IP detection as a way to decrease shopping cart abandonment. In some regions like Latin America and the Asia Pacific, shopping cart abandonment can be as high as 87%. To reduce this abandonment, […]
September 13, 2022

GSC International Targeting Tool Depreciation

Earlier this week, Google announced on Twitter they were finally sunsetting their International Targeting tool and hreflang reports.  If you go to the Legacy Tools & Reports and click on International Targeting, you will see the headline noting depreciation on September 22, 2022.  There is a link to a similar […]
July 21, 2022

Does HREFLang help with Indexing?

Earlier this week Gus Pelogia posted a very interesting question/statement on Twitter asking if Hreflang helps with indexing. He also posted the results of a test where he stated that 93% of the previously missing pages were now indexed, and a later post indicated that they continued to be indexed […]
September 14, 2021

Deploying HREFLANG when the global site does not want to participate

I am encountering more and more cases of large multinational sites are markets, especially dominant markets, resist hreflang implementation or being fixed as they fear it may cannibalize their traffic numbers.  This often happens due to these sites may have been around longer and/or having more authority or relevance. In […]