May 25, 2019

Breaking HREFLang Perfection Paralysis

We have at least 20 projects with direct clients and agencies that are in various stages of setup in our status tracking.   Our oldest project is 19 months, another is 15 months with an average from start to first launch taking 93 days. I took some time this week […]
May 23, 2019

Do I need to use HREFLang?

Earlier this week we published a report on HREFlang Adoption report that showed nearly 40% of the most localized sites were not using hreflang elements. On Twitter I had a few people ask me to help them justify the need and/or build a business case for HREFLang. Traditional Reasons for […]
May 16, 2019

2019 Global Enterprise HREFLang Implementation Report Results

Surprised to learn that nearly 40% of global brands are not using HREFLang. During an extensive review of hreflang adoption of some of the most localized brand sites we found nearly 40% (39.4%) of these companies were not using this critical markup for their sites.    Google deployed support for […]
May 7, 2019

Why your Custom HREFLang Implementation Does not Work

I get a lot of emails and tweets from site owners that have implemented HREFLang on their site only to not have it work.  Most of them are the contributing factors match those found by SEMRush in their 13 Most Common HREFLang Mistakes research report.   Working through some of the […]