May 1, 2018

Are HREFLang XML Site Maps Effective?

JANUARY 17, 2017 BY BILL HUNT Over the past few days on Twitter there have been some comments on the lack of effectivness of HREFLanguage XML site maps. In my experience, having used them on over 500 different projects, they are extreamly effective when they are used correctly. I have […]
May 1, 2018

Even Great HREFLang Implementations Have Problems

SEPTEMBER 06, 2016 BY BILL HUNT At a recent Search Conference, a site was identified on Twitter as having a “Great Implementation of HREFLang tags” which just begs for someone to test it using an HREFLang Checking tool which I did. The site is a large ecommerce site with 34 […]
May 1, 2018

Complete Guide to Using the Using X-Default HREFLang Element

AUGUST 25, 2016 BY BILL HUNT Back in 2013 Google announced the introduction of the X-Default hreflang to designate international landing pages. Unfortunately, we see a lot of people confused on how and when to use it. What is the X-Default HREFLang Element? When you use the X-Dspecifictag for a […]
May 1, 2018

HREFLang for Regional Sites

Many sites try to cover a large area of the world with a regional site like LATM for Latin America or APAC for all of Asia.  The problem is there is no country setting nor is there any provision with the HREF Language settings.  What has worked for a number […]