May 2, 2018

Incorrect hreflang Implementation Error Notice

MAY 20, 2016 BY BILL HUNT This past week Google has sent out a large number of notices for sites that have Incorrect HREFlang Implementations. The notice looks like this one below references two of the most common errors. Both of these errors are described below. Error 1 – Problem […]
May 1, 2018

Adding HREFLang Link Elements to Global Site Directories

JUNE 09, 2016 BY BILL HUNT Our testing tool was generating some incorrect errors from large sites that were using the HREFlang in the body of pages to designate different language versions in their country locator. Note, this HREFLang element is NOT the same as the one for Search Engines. […]
May 1, 2018

Using Screaming Frog to Find In-page HREFLang Mark-up

JULY 30, 2016 BY BILL HUNT Our HREFLang Checker is a great tool if you are checking a single page and its alternatives. However, if you need to check your entire site and identify pages with hreflang mark-up there are not many options. With the new release of Screaming Frog […]
May 1, 2018

HREFlang Error Pointing to Same URL for Each Reference

JULY 31, 2016 BY BILL HUNT We are starting to see more and more of these errors where the site uses the same alternate URL for each of its entries. The image below will help make the problem clearer. We believe it is one of the free tools that is […]
May 1, 2018

HREFLang Fix Results in 58% Increase in Local Traffic

AUGUST 01, 2016 BY BILL HUNT Business Need: A client approached Back Azimuth with the problem that they were not ranking well AND not getting much traffic from their local markets. It was assumed that duplicate content or lack of indexation might be a problem. They put an interesting constraint […]
May 1, 2018

HREFLang Management for Regional Sites

AUGUST 02, 2016 BY BILL HUNT We first wrote about HREFLang and Regional Site Management last year when we saw a number of incorrect implementations around Asia Pacific. We have had a rash of questions as our HREFLang Checker is flagging this as a possible warning to ensure that you […]
May 1, 2018

HREFLang and Canonical Tags are not the Same Thing

AUGUST 24, 2016 BY BILL HUNT I see a number of questions and best practice posts every day that seem to think these tags are and do the same thing. They ARE NOT the same and DO NOT do the same thing. Repeat after me… they are not the same […]
May 1, 2018

Even Great HREFLang Implementations Have Problems

SEPTEMBER 06, 2016 BY BILL HUNT At a recent Search Conference, a site was identified on Twitter as having a “Great Implementation of HREFLang tags” which just begs for someone to test it using an HREFLang Checking tool which I did. The site is a large ecommerce site with 34 […]