May 1, 2018

HREFlang Error Pointing to Same URL for Each Reference

JULY 31, 2016 BY BILL HUNT We are starting to see more and more of these errors where the site uses the same alternate URL for each of its entries. The image below will help make the problem clearer. We believe it is one of the free tools that is […]
May 1, 2018

HREFLang Fix Results in 58% Increase in Local Traffic

AUGUST 01, 2016 BY BILL HUNT Business Need: A Client approached Back Azimuth with the problem that they were not ranking well AND not getting much traffic from their local markets. It was assumed that duplicate content or lack of indexation might be a problem. They put an interesting constraint […]
May 1, 2018

HREFLang Management for Regional Sites

AUGUST 02, 2016 BY BILL HUNT We first wrote about HREFLang and Regional Site Management last year when we saw a number of incorrect implementations around Asia Pacific. We have had a rash of questions as our HREFLang Checker is flagging this as a possible warning to ensure that you […]
May 1, 2018

HREFLang and Canonical Tags are not the Same Thing

AUGUST 24, 2016 BY BILL HUNT I see a number of questions and best practice posts every day that seem to think these tags are and do the same thing. They ARE NOT the same and DO NOT do the same thing. Repeat after me… they are not the same […]