May 1, 2018

HREFLang Fix Results in 58% Increase in Local Traffic

AUGUST 01, 2016 BY BILL HUNT Business Need: A client approached Back Azimuth with the problem that they were not ranking well AND not getting much traffic from their local markets. It was assumed that duplicate content or lack of indexation might be a problem. They put an interesting constraint […]
May 1, 2018

HREFLang Management for Regional Sites

AUGUST 02, 2016 BY BILL HUNT We first wrote about HREFLang and Regional Site Management last year when we saw a number of incorrect implementations around Asia Pacific. We have had a rash of questions as our HREFLang Checker is flagging this as a possible warning to ensure that you […]
May 1, 2018

HREFLang and Canonical Tags are not the Same Thing

AUGUST 24, 2016 BY BILL HUNT I see a number of questions and best practice posts every day that seem to think these tags are and do the same thing. They ARE NOT the same and DO NOT do the same thing. Repeat after me… they are not the same […]
May 1, 2018

Complete Guide to Using the Using X-Default HREFLang Element

AUGUST 25, 2016 BY BILL HUNT Updated: June 11, 2021 Back in 2013 Google announced the introduction of the X-Default hreflang to designate international landing pages. Unfortunately, we see a lot of people confused about how and when to use it. What is the X-Default HREFLang Element? When you use […]