Hreflang is commonly misinterpreted and misunderstood, creating stress and frustration for SEOs and web developers. I finally had a chance to capture some of the most common questions I get or see on social media. Nuances and misinterpretations are always lost in simple answers, so the goal is to try […]

There seems to be persistent confusion about the purpose of using hreflang on your website and what it does and does not do. In this post, I will explain the purpose and why it is more critical to implement correctly than most global website owners understand. Google’s Purpose of Hreflang […]

In a perfect scenario, the organization deploys a hreflang solution for all sites within a brand family and deploys hreflang for them simultaneously.  Given the complexities of deploying hreflang at an enterprise level, most organizations should consider a phased roll-out plan focusing on where the problem is the most acute […]