May 1, 2018

HREFLang Fix Results in 58% Increase in Local Traffic

AUGUST 01, 2016 BY BILL HUNT Business Need: A client approached Back Azimuth with the problem that they were not ranking well AND not getting much traffic from their local markets. It was assumed that duplicate content or lack of indexation might be a problem. They put an interesting constraint […]
May 1, 2018

HREFLang Management for Regional Sites

AUGUST 02, 2016 BY BILL HUNT We first wrote about HREFLang and Regional Site Management last year when we saw a number of incorrect implementations around Asia Pacific. We have had a rash of questions as our HREFLang Checker is flagging this as a possible warning to ensure that you […]