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What is the X-Default HREFLang Element?

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Back in 2013 Google announced the introduction of the X-Default hreflang to designate international landing pages. Unfortunately, we see a lot of people confused on how and when to use it.

When you use the X-Default tag for specific URL annotations you are telling Search Engines that this page does not target any specific language or location AND is the page to be shown to users when a more appropriate language or local page is not available.

X-Default Syntax