HREFLang has been identified as one of the most complex and technical activities in Search Engine Optimization. Navigating the process to not only get it set up correctly but also reap the benefits may require specialized knowledge and experience.

Hreflang Strategy

For some multinational companies, hrefang implementation can be a complex process with nuances related to handling regional sites, dark markets, and legal requirements. We have worked with numerous clients to outline the opportunities and implications of hreflang and how to use it to their advantage.

Hreflang Business Case Development

Over the years, we have worked with numerous multinationals and agencies to develop their business cases for the upside of deploying hreflang. We have developed business cases that helped support internal development and use HREFlang Builder. We use many of the same methods that we describe in this blog post on Building your HREFLang Business Case. Feel free to contact us to develop a proposal.

Hreflang Proof of Concept

Along with developing a business case, we can leverage the agile functionality of HREFLang Builder to create a Proof of Concept. We can use a sampling of pages, especially from markets with known challenges, to build a smaller XML site map that can be deployed quickly. This will allow you to monitor the change for those specific URLs and the related traffic to demonstrate to management that hreflang improvement is worth the investment.

Hreflang Builder Deployment

For most sites, deploying HREFLang Builder is pretty easy, and a self-setup works perfectly. In other cases, where there are complex domain structures and multiple variations of sites, it is often easier to work with our team to get HREFLang Builder set up perfectly for your needs.

Hreflang Alternate Mapping

While we have developed 36 different methods of mapping alternate URLs, some sites often need to use a variety of these methods or resort to manual or cluster mapping. As we have done thousands of complex mapping cases and developed our methods to solve the problem, we are often better positioned to figure it out in collaboration with your team or agency. Also, alternate mapping can be resource-intensive and have nuances, so many companies in this situation prefer to outsource that mapping to our team.