September 13, 2022

IP Detection and HrefLang

The purpose of this post is to address a growing problem where Regional Growth Managers double-down on IP detection as a way to decrease shopping cart abandonment. In some regions like Latin America and the Asia Pacific, shopping cart abandonment can be as high as 87%. To reduce this abandonment, […]
September 13, 2022

GSC International Targeting Tool Depreciation

Earlier this week, Google announced on Twitter they were finally sunsetting their International Targeting tool and hreflang reports.  If you go to the Legacy Tools & Reports and click on International Targeting, you will see the headline noting depreciation on September 22, 2022.  There is a link to a similar […]
July 21, 2022

Does HREFLang help with Indexing?

Earlier this week Gus Pelogia posted a very interesting question/statement on Twitter asking if Hreflang helps with indexing. He also posted the results of a test where he stated that 93% of the previously missing pages were now indexed, and a later post indicated that they continued to be indexed […]
September 14, 2021

Deploying HREFLANG when the global site does not want to participate

I am encountering more and more cases of large multinational sites are markets, especially dominant markets, resist hreflang implementation or being fixed as they fear it may cannibalize their traffic numbers.  This often happens due to these sites may have been around longer and/or have more authority or relevance. In […]
August 26, 2021

Does your CMS Create Correct XML Site Maps?

When we do the setup for HRFLang Builder the client will send or we will build a country and language matrix indicating all the domains and their respective country or language targeting. This client gave us the following info: Use the country locator as the primary list of country and […]
August 16, 2021

5 Benefits of Centrally Managing XML and HREFLang Sitemaps

Google has demonstrated the importance of being indexed and error reduction making multiple sets of information available to site owners in Search Console. The coverage report is a literal to-do checklist of clean up yet few website owners take the time to use it to maximize the global indexation of […]
August 13, 2021

HREFLang Management for Multi-CMS Systems

For many multinationals, there is a never-ending flux of CMS migrations and integrations. The image above shows an example of the various CMS systems used by a single multinational in different regions. It shows that in some regions they no sooner get the CMS installed and the global team is […]