Bill Hunt, Author at HREFLang Builder

July 9, 2019

How to Correctly Use HREFLang on Regional Sites

If you are reading this article it is likely you have a regional site and trying to figure out how to solve some of the complications it causes with Google. Over the past week, I have talked to a number of Technical SEOs and prospective clients that have seen an […]

May 25, 2019

Breaking HREFLang Perfection Paralysis

We have at least 20 projects with direct clients and agencies in various stages of setup in our status tracking. Our oldest project is 19 months, and another is 15 months along, with an average from start to first phase launch taking 93 days. I took some time this […]

May 23, 2019

Do I need to use HREFLang?

Earlier this week we published a report on HREFlang Adoption report that showed nearly 40% of the most localized sites were not using hreflang elements. On Twitter I had a few people ask me to help them justify the need and/or build a business case for HREFLang. Traditional Reasons for […]

May 16, 2019

2019 Global Enterprise HREFLang Implementation Report Results

HREFLang Builder conducted an extensive review of the level of hreflang adoption by the most localized brand sites. Despite hreflang being a critical element of global SEO we found nearly 40% (39.4%) of these companies were not using this critical markup for their sites. Google deployed support for multi-lingual […]

May 7, 2019

Why your Custom HREFLang Implementation Does not Work

I get a lot of emails and tweets from site owners that have implemented HREFLang on their site only to not have it work. Most of them are the contributing factors match those found by SEMRush in their 13 Most Common HREFLang Mistakes research report. Working through some of the […]

January 1, 2019

Cross-Domain HREFLang XML Site Map Hosting

We have found a common barrier to HREFLang XML implication is the pushback from IT to update the files. Due to security reasons, many DevOps teams have strict controls on uploading into the root of the site and the frequency of updates. The craziest case was a client that […]

December 31, 2018

Are IT and SEO’s Killing your Global Business?

In the past few months, we have had a couple of clients that were successfully using HREFLang Builder migrate to internal solutions that resulted in significant errors and negative impact on the business. We took a deeper look at why these migrations were necessary and then why these internal solutions […]

October 13, 2018

Complexities of HREFLang Implementation – Source File Issues

The first step of developing and deploying HREFLang Elements for your site is understanding and gathering your source files. The purpose of this article is to outline some of the challenges we see with building the lists of URL’s and suggestions for overcoming them. Challenge 1 – XML Site Maps […]